Design Principles / Task1 : Exploration

 -Februray 6, 2024-

06.02.2024 –  / Week1 – Week3

Ryoma Kato / 0365874

Design Principles / Bachelor of design (Honours) in Creative Media

Task1 : Exploration


1. MIB

  


2.Recap the design principles listed


Gestalt theory - Gestalt theory in design focuses on how humans perceive visual elements as an integrated whole rather than as individual parts. Understanding principles such as figure-ground relationships, proximity, similarity, closure, continuity, symmetry, and balance allows designers to create organized, harmonious, and consistent compositions.

(1.Image of Gestalt theory)


Contrast - Contrast refers to the juxtaposition of different elements within a composition to create visual interest, emphasis, or hierarchy. This includes emphasizing differences between elements such as color, size, shape, texture, and style to make certain elements stand out or create visual balance. Contrast helps direct the viewer's attention, create depth, and increase readability and understanding of design layouts. This is a basic principle used to create visual impact and convey meaning effectively.

(2.Image of Contrast)


Emphasis - Emphasis in design refers to the strategic use of certain elements or aspects within a composition to create a focal point or draw attention to a particular area. It involves highlighting certain elements to make them stand out and grab the audience's attention. Emphasis can be achieved through various design techniques such as contrast, size, color, placement, and typography. Designers create emphasis to guide the viewer's eye and convey hierarchy, importance, or a message within the overall design.

(3.Image of Emphasis)


Balance - Balance in design refers to the even distribution of visual elements within a composition, creating stability and harmony. This can be achieved through symmetrical, asymmetrical, or radial placement, enhancing the overall beauty and composition of the design.

(4.Image of Balance)


Repetition - Repetition in design refers to the consistent use of visual elements such as shapes, colors, patterns, and typography throughout a composition. This involves repeating certain elements to create unity, consistency, and rhythm within the design. Repetition helps strengthen visual themes, establish visual hierarchy, and strengthen overall design consistency and organization. Repeating elements allows designers to create a consistent and memorable visual experience for viewers.

Movement - Movement in design refers to creating a visual flow or sense of movement within a composition. This involves intentionally using elements such as lines, shapes, colors, and typography to guide the viewer's eye. This adds interest and dynamism to the design.

(6.Image of Movement)


Harmony & Unity - Harmony and unity in design requires consistent placement of visual elements to create a sense of completeness and integration. This includes using principles like color harmony, consistent typography, and balanced composition to achieve a visually beautiful and consistent whole.

(7.Image of Harmony & Unity)


Symbol - A symbol in design is a visual representation that conveys a particular idea, concept, or meaning. It is a simplified or abstracted form that conveys complex information efficiently and effectively. Symbols can take many forms, such as icons, logos, glyphs, and graphical representations, and are commonly used in a variety of media, including print, digital, and environmental design. Symbols are powerful tools in design because they can transcend language barriers and convey universally understood messages. They are often used in branding, signage, user interfaces, and graphic design to convey messages quickly and memorablely.

(8.Image of Symbol)
Link: https://www.pinterest.com/pin/723812971418220394/


Word and Image - In design, words and images work together to convey messages and evoke emotions. Words provide explicit information through language, while images offer visual representations that enhance communication and understanding. Together, they create a powerful synergy that enriches the design experience.



3. Selected UNSDG Goal

The UNSDG Goal that I chose is No.14 "Life below water." The aim is to protect and sustainably use oceans and marine resources for sustainable development.


4. Selected Design

(9.Selected Design)

Title: プラスチックの海 (Plastic Sea)
Illustrator: Julia Bratman
Year: 2020.06.05 (05.June.2020)
Size: B12
Medium: 


5. Explanation for selecting the work of art/design

This is a book cover design that appeared about underwater pollution. This design expresses how the plastic waste produced by humans is polluting the ocean and affecting the creatures that live in it. The reason I chose this design is that even though it uses a lot of colors and looks very beautiful at first glance, if you look closely at the content of the illustration, you'll notice that there's a lot of garbage in it. I thought this part, where you can't tell just by looking at it for a moment that the garbage is depicted, really expresses the current state of ocean issues.
About for "Design Principle", we can find "Movement", "Contrast" "Emphasis" "Harmony" and "Repetition" from this picture.

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